Do you really need a product photography studio, or can you get away with photographing your products in house? If you look at the average sort of price charged by a commercial advertising photographer you’ll almost certainly be tempted to consider avoiding having to rely on a fully equipped product photography studio, instead using lower grade equipment, and hoping that a few key techniques will get you by.
It’s understandable since at the moment almost all small and medium sized businesses are looking to make cuts wherever possible. Sadly many photographic studios seem unwilling to help smaller businesses keep up with the big businesses, pricing themselves out of the market in many cases. It should be noted though that this isn’t always the case, and if you’re prepared to look about there are a few photography studios offering lower priced deals for small and medium sized businesses.
But is even that expensive fully justified, if it really is possible instead to take your product photographs in house? Certainly it’s relatively easy these days to pick up a pretty decent digital camera in any high street store. With even mobile phones now able to take the same sort of quality image of a decent digital camera a few years ago, the quality of the image is likely to be very good if you’re prepared to spend over 300 at least. But you shouldn’t just be budgeting for the camera, because there are many other camera equipment items besides the camera itself which will be necessary.
Thinking small and simple to begin with, you’ll certainly need a tripod in order to make sure the camera is stable and lined up correctly. But if you hook a camera to a tripod, no matter how careful you are there is often a slight bit of movement once you press the shutter button. This is why it’s often a good idea to have a remote shutter button on a lead, so that you can trigger the camera without nudging it, even slightly.
Then of course there’s the lighting. Don’t think for one moment that